Research Dashboard
2025 Economic Impact of Travel
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Travel Indicators Summary
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- May inflation rose to 4.2% with California gas passing $6, hitting consumer confidence; however, the labor market stayed resilient, adding 172,000 jobs with a steady 4.3% unemployment rate.
- Domestic travel sentiment weakened in May over recession and spending worries, threatening to disrupt otherwise positive first-half hospitality performance in the remaining half of the year.
- State hotel growth slowed in May due to flat demand and fewer group bookings, though ADR and RevPAR still managed over a 3% increase.
- Ongoing Middle East conflict cut California's priority market airlift by 10%, pulling May visitor arrivals down 8% despite a minor month-over-month improvement from April.
Source: Visit California and third-party data sets
Visitation and Spend Forecast
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Total annual travel spending & visitation
Source: Tourism Economics
State and Regional Lodging Forecast
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Occupancy forecast
Source: Tourism Economics
Lodging Performance
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Hotel Occupancy
Source: CoStar
Global Market Profiles
Airlift
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Non-stop seats to California
Source: Cirium
International Arrivals
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Non-resident arrivals at California ports of entry
Source: NTTO, CIC Research
Airport Passenger Traffic
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Airport Passenger Traffic by Month
Source: Individual Airports
International Market Share
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Spending and share in 2024
Source: Tourism Economics
Resident Sentiment
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Resident perception of travel & tourism
Source: Omnitrak